RUBBER N' ROAD
RUBBER N’ ROAD is a New York-based luxury performance brand focused on developing next generation cycling apparel and technical apparel.
Taking a radical approach to creativity and innovation, RUBBER N’ ROAD designs, engineers and prototypes key products in New York City, within a one-mile radius of our boutique & design studio. Many of our pieces are also made at our atelier in Manhattan's historic Garment District.
The brand’s aesthetic is rooted in the content world of our founders: Their history and relationships with cycling, philosophy, and film, but most importantly, their experiences as New Yorkers, which formed their relationship with high fashion, street culture, and contemporary art.
RUBBER N' ROAD products are now available worldwide through our website and select global boutique partners in Canada, the United Arab Emirates, and South Korea. Our boutique and design studio in Midtown Manhattan is open for visitors.
RUBBER N’ ROAD was born in August 2020 during a two-week road trip to Vermont, which included a 4-day bike-packing trip through the greatest passes of the Green Mountains.
The brand began as a creative outlet for our founders to inspire others to ride by providing a unique point of view on aesthetics, performance and sustainability. Initially, we told our stories using curated pieces in partnership with independent cycling brands. As the pandemic evolved, so did the world. We felt passionately about staying true to our mission: Providing cyclists with unique aesthetic expression and rare performance while staying independently-owned and producing sustainably-made products. Since then, we’ve focused on developing the next generation of performance apparel in our New York City studio.
We focused on creating a line of apparel that expresses our aesthetics in relationships with high fashion, and New York City's street culture. And in the Summer of 2022, we launched our first Summer collection with the Impact Jersey.
Since then, the RUBBER N’ ROAD collection has grown beyond cycling apparel to include technical apparel for high intensity living, with more lines being developed for late 2023 and early 2024. We believe deeply in offering radical performance, extreme innovation, and sustainable designs crafted with the utmost care and attention to detail.
RUBBER N' ROAD NEW YORK®
The RUBBER N’ ROAD NEW YORK label is reserved for our atelier collection: An advanced R&D powerhouse dedicated to developing the performance apparel of tomorrow. Utilizing next-generation materials and focusing on manufacturing at our NYC atelier to maintain our proprietary technologies, the brand celebrates an elegant, yet bold aesthetic vocabulary. The majority of RUBBER N' ROAD NEW YORK products are developed and produced within a 2-mile radius from our New York headquarters.
A race ready sub-brand Inspired by NYC's rich visual culture and powered by a global community. The RNRNYC™ brand offers performance optimized cycling apparel for a new generation of riders: low volume, aero optimized, featuring second-skin race fit. RNRNYC™ is an expression of speed.
To learn more about our unique design and production process, visit our Atelier and Laboratory page.