DISCOVER NEW YORK CITY'S CYCLING CULTURE
A FRESH CYCLING EXPERIENCE
RUBBER N’ ROAD CYCLING
Rubber N’ Road is a collective of cyclists with a mission of bringing to NYC the brands that we dream of, and the level of service that we always hoped for ourselves. Now New Yorkers can touch, feel, and ride bicycles and gear that once seemed like distant dreams. The brands we choose to carry offer unique and individualistic perspectives on the sport of cycling, a commitment to sustainability, and an obsession with being the best at what they do.
Gil and Max founded Rubber N' Road in the midst of the COVID-19 pandemic. After years of experience working with and consulting for a number of large brands in the cycling industry, the two New Yorkers felt that it was time to create a new way to serve the local cycling community. Where Gil channels the pulse and creativity of the global cycling community, Max is a connoisseur of New York road cycling, born in the City just steps from Central Park, and helped develop many cyclists throughout the years. Together, they are crafting a unique cycling experience that was not previously available in New York City.
With Rubber N' Road, Max and Gil decided to bring a fresh alternative to the cycling industry's habit of using glittery paint jobs to cover up less-than-ideal supply chains and products. Instead, they decided to focus on promoting and representing emerging, independent cycling brands that are responsible for their own manufacturing processes and product development.
From the beginning, Gil and Max joined the cycling industry to inspire people about the sport of road cycling and gravel riding. This journey continues with Rubber N' Road, where the focus is on providing the cycling community with personal concierge service and curated products to elevate your ride.
MEET YOUR CYCLING CONCIERGE
To provide our clients with the level of service we’ve always dreamt about, we offer 1:1 concierge services. Our team will listen to your needs, consult, and together help you achieve a smooth experience shopping and riding with Rubber N’ Road. We’re committed to setting you up for a world class cycling experience.
We are passionate about cycling in beautiful and natural environments. Sustainability matters to us. To keep true to our word, we don’t only carry the world’s most innovative, sustainable cycling apparel brands. We also do everything in our power to lower our carbon footprint. From using carbon neutral delivery services whenever possible, to keeping packaging light and small, our commitment to the environment is comprehensive. There’s no better place for us to ride bikes after all.
BASED IN NEW YORK CITY
Our team has been building the local New York City cycling community for years. With Rubber N’ Road, we can now serve the nation’s most diverse cycling community better than ever. Many of our products are available for same-day shipping in New York City. Bike demos are available through our concierge service.
CYCLING BRINGS PEOPLE TOGETHER
Locally authentic, inclusive, and community based. Rubber N' Road was born out of the New York cycling community for the benefit of the New York cycling community.