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Born on the Road

Our Story

RUBBER N' ROAD is a community powered cycling & activewear brand. Established in summer 2020 by Gil Lavi and Max Davis, RUBBER N' ROAD quickly became New York's cycling authority.

Prior to RUBBER N' ROAD Lavi and Davis worked and consulted for the world's finest cycling, active lifestyle, and wearable brands. Seeing many of the brands they admired being bought out and replacing principles with compromises, they decided to do things differently.

RUBBER N' ROAD products are designed in New York. The flagship collection, RUBBER N' ROAD New York is made tight here at our NYC Atelier. The rest of our products are resposnibly made in Canada, USA, and Europe.

Made without comptomises.


RUBBER N' ROAD is a community-driven, socially responsible performance brand based in the heart of New York City. The brand is focused on providing cyclists with rare, responisbly-made products, and exceptional experiences. RUBBER N' ROAD features RUBBER N' ROAD New York and RNRNYC™ products while partnering with other like-minded global cycling brands which offer unique and individualistic perspectives on the sport of cycling, a commitment to sustainability, and an obsession with being the best at what they do. These partners include FESTKA and REPETE bikes, KASK helmets, KOO sunglasses, DMT shoes, and others. Over 98% of products sold at RUBBER N' ROAD are made in Europe or North America


RUBBER N’ ROAD New York is an advanced R&D brand and innovation powerhouse dedicated to developing the performance apparel of tomorrow. Utilizing next-generation materials and focusing on manufacturing at our NYC atelier to maintain our proprietary technologies, the brand celebrates elegant, yet bold aesthetic vocabulary. The majority of RUBBER N' ROAD New York products are developed and produced within a 2-mile radius from our New York headquarters.


Inspired by NYC's rich visual culture and powered by a global community. The RNRNYC™ brand offers race-ready apparel for a new generation of riders. Made in Europe.

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