NYC Design Studio & Atelier
RUBBER N' ROAD is the world's only technical apparel brand to design, develop patterns, prototype garments, and produce performance pieces at its in-house atelier, located directly above its retail space.
Located in Midtown Manhattan, New York, just above our boutique, our design studio and atelier is where our product innovation begins. Here, we conceptualize, design, research, analyze materials, and prototype critical pieces from idea, through pattern making, to stitching.
Our patterns, the heart of our innovation process, bring a new class of performance, beauty, and fit to life. We create a concept piece once the design is in a good place. The concept piece enables us place our vision on the road and receive feedback from our product testing team.
Once we're confident that the concept piece is perfect, we work with the world's top pattern makers, technical experts, and sewing teams to prepare each piece for production and craft a production sample.
In our design process, we take inspiration from literature, film, photography, fashion, and philosophy – but above all, from our relationship with New York City, its high fashion, street culture, and arts.
Knowing what our customers aim to achieve and what drives them on and off the bike inspires us to create perfect technical apparel that will support athletes everywhere to reach their dreams.
Much of our manufacturing occurs in NYC directly by us, within a one-mile radius of our brand house, which includes our atelier, boutique, and design studio.