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Technology in motion. Made by riders for riders.

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NYC Design Studio & Atelier

RUBBER N’ ROAD is the only technical design house in the world of cycling capable of designing, prototyping, and producing performance garments within a single, vertically integrated space: our atelier located directly above our boutique in Midtown Manhattan.

This is where innovation begins. In this studio, we conceive, draft, and engineer key garments from first principle to final form. Select patterns are built in-house. Concept pieces are tested on the road. Each line, curve, and stitch is deliberate.

Our development process is guided by control and precision. A design enters testing only when it meets our internal thresholds for visual clarity and technical integrity. Patterns are refined through riding, adjusted by hand, and reconstructed until they achieve balance between fit, speed, and aesthetic expression.

Once a piece meets our standard, we prepare it for production alongside the world’s leading pattern makers and sewing technicians. What results is not just performance wear but architecture in motion.


Our design process is built on structured through study and reference. Literature, film, photography, fashion, and philosophy inform our methods. But the system begins with New York City. Its fashion history, street codes, and cultural density form the foundation of our visual and technical decisions.

We study intent. What drives athletes in movement and in stillness determines how we cut, shape, and construct. Each piece is created to meet the demands of high output, clarity under pressure, and aesthetic control.

Select pieces are manufactured in New York City. Those garments are developed within a one mile radius of our brand house, which contains our atelier, boutique, and design studio.