Atelier & Laboratory

Our design studio, located above our flagship store in Midtown Manhattan, is where our innovation begins. We design, analyze materials, and prototype key pieces there, from pattern making to stitching. Pattern-making is a lengthy process at the heart of our design and innovation.

Our patterns bring a new class of performance, beauty, and fit to life. We create a concept piece once the design is in a good place. This allows us to test the concept and get feedback from our co-founder, Max, and RUBBER N' ROAD's testing team.

Once we're confident that the concept piece is perfect, we work with the world's top pattern makers, technical experts, and sewing teams to prepare the piece for production and produce a first production sample.

In our design process, we take inspiration from literature, film, photography, fashion, and philosophy – but above all, from our relationship with New York City, its high fashion, street culture, and its arts.

Knowing what our customers want to achieve and what drives them on and off the road inspires us to create perfect technical apparel that will help athletes everywhere reach their dreams.

Much of our manufacturing is done at our NYC Atelier, within a one-mile radius of our boutique and design studio.