As cyclists, we fall. We get back on the bike. We keep pushing forward. We never quit.

This month, we're celebrating the third anniversary of our NYC Store. Behind this brand, we have always been two humans passionate about cycling, designing products, and building community. Now, we are empowered by a team of people and retail partners worldwide dedicated to our vision.

Since starting RUBBER N’ ROAD, we’ve experienced unprecedented excitement and joy in the fruits of our work, contrasted by moments of massive mistakes and royal failures. Yet, we continue building a company that stays true to its founding mission while supporting our customers through thick and thin. RUBBER N’ ROAD is more than a business for us - it’s a commitment to live the best version of ourselves and our products.

Four years ago, this business was still just an idea to inspire the people of the city we call home and offer athletes something new, fresh, and moving. It’s humbling when we sometimes meet someone on the street who tells us that RUBBER N’ ROAD inspired them to start cycling. 

In 2022, to remain true to our goal to provide athletes with exceptional equipment, we focused all our efforts on developing our own products. We took the knowledge and experience we gained over the past decade in the cycling industry and turned it into a desire to become the most innovative company in the cycling world. Our relationships with fabric millers and producers around the globe have enabled us to defy conventions and rethink everything from fit, aerodynamics, and thermoregulation to social responsibility, materials, and production methods.

At the same time, we're still a young brand, and no brand is born perfect. We continue to analyze and reflect, driven to do better the next time at every corner we take. Building an independent business means taking on immense risks, endless challenges, difficult sacrifices, and steep learning curves. This is all for a dream of making the world’s most incredible tools for athletes and helping riders; us included, confidently find their best selves in our gear.

We always remember how we started: $2,000, which was all we could scrape together, and a box of clothes in the trunk of a car. We gave up everything to do this: jobs, friendships, vacations, personal fitness goals, and family time. It was a leap of faith we will never regret.

The customers who form our community are at the core of this. They are the athletes who inspire and push us to reach greater heights and who give us the reason we wake up every morning and get to work.
With the support of our customers, we’re striving to grow our company further. It continues to be emotionally and physically draining but also exhilarating. 

As always, we stay focused on making our dreams come true. There’s not a day like the one before. There’s no road map, only a compass. As we continue to navigate this, we look forward to finding new peaks, knowing we’ll make some mistakes that will take us off course. That’s part of every route that’s worth exploring.  

We are excited about the future and invite you to continue participating. Visit us in person, join our community rides, and share your photos and the best cycling experiences you had in our gear on social media. Your adventures inspire ours.

Thank you!
Gil & Max.